Senior Product Designer with 8+ years of experience bridging the gap between business goals and user needs in B2B, B2C & SaaS
I am an expert in end-to-end design process—moving naturally between strategic thinking and hands-on execution, methodical craft and creative vision. What drives me is the challenge of breaking down large-scale problems into simple, strategic solutions that empower teams and elevate the design practice.
Design Case Studies
Strategic Redesign for B2B Procurement
Expanded scope from style guide to product strategy. 57% faster workflows, 70% user satisfaction.
Humanizing AI: In-App Communication Strategy
Driving a 22% increase in sales by bridging Data and Design through a human-centered AI communication strategy.
Financial Account App: From Zero to Market Launch
Building from zero, I used design to turn banking ambiguity into a shared vision—aligning teams through a minimalist experience that secured 27% growth.
A bit more about me
I’m Luisa, a Brazilian designer based in Barcelona. I thrive on collaborating with creative minds and bringing new projects to life
Interested in a collaboration or just want to say hi? Let’s connect on LinkedIn, or you can download my full CV for a deeper look at my work.
